Resume

Education & Courses

Google Analytics Individual Qualification

A Google-certified accreditation that demonstrates proficiency in Google Analytics. This certification validates skills in data collection, analysis, audience insights, conversion tracking, and reporting—enabling businesses to make informed, data-driven decisions.

Google Ads Search Certification

A Google-certified course that validates expertise in Google Ads Search campaigns, including keyword research, ad optimization, bidding strategies, and performance measurement to drive business growth.

Google Ads Display Certification

A Google-certified course that validates expertise in Google Ads Search campaigns, including keyword research, ad optimization, bidding strategies, and performance measurement to drive business growth.

 

Experience

Google Analytics 4 & Tracking Specialist

2023 — Present

Implemented GA4 / Google Analytics architecture, set up eCommerce tracking, events, and funnels. Deployed server-side tagging, Facebook Pixel, and Conversion API integrations to enhance attribution accuracy and reporting.

Google Ads Specialist(Search & Display)

2022 — present

Built and optimized Search and Display campaigns, implemented audience targeting, ad extensions, and performance measurement dashboards. Reduced CPA via smart bidding and structured A/B testing across landing pages and creatives.

Performance Marketing Lead (Analytics & Ads)

2022 — present

Lead Google Ads Search & Display strategy with full-funnel planning, keyword research, ad copy testing, and bidding strategies. Own end-to-end conversion tracking (GA4, Google Ads Conversion Tracking, Conversion API, Pixel setup) to improve ROAS and drive data-driven decisions.

My skills

Digital Marketing Skill

Social Media Marketing

95%

Search Engine Optimization

90%

Email marketing

95%

Web Developer

HTML & CSS

95%

JavaScript

90%

ReactJS

95%